For the first time, the unique author's Fi.S.E.Q. methodology, patented in Russia, from Denis Nezhdanov, one of the leading business trainers, is presented. The book reveals the secrets of achieving results in sales at all levels: from retail sales to complex B2B sales. The author’s five-step technology includes preparing sales, setting goals for each transaction, establishing contact with clients, finding out their interests, presenting goods and services. Methods of working with objections and 10 ways to conclude deals are separately discussed. Based on personal experience and examples of already implemented projects , the author will show you how to run a business so you never lose!