Are you in sales? Then you are probably familiar with the SPIN technique - a legendary technique for conducting meetings with a potential buyer, developed on the basis of large-scale research. This book is a practical continuation of Neil Rackham's world bestseller SPIN Selling. There is not only theory, but also tools, methods, tests and exercises that will allow you to apply general concepts to your practical situation and turn SPIN ideas into action plans for you, for your product or service. The book is intended for anyone who is involved in sales and wants increase them, especially for those who do not have the opportunity to attend a seminar on teaching the SPIN technique.