You are holding in your hands a unique guide for starting any business: from developing a new product within an existing company to creating an international corporation and church community. The purpose of this book is to help you create something great, without getting bogged down in theory and unnecessary details, and at the same time gaining all the necessary knowledge. Guy Kawasaki, an authority on entrepreneurs around the world, was until now known in Russia only to a narrow circle of IT specialists. However, his ideas are useful for a wide audience - from students to executives of large companies in any field of activity. The book will help the first to gain courage and take steps in the right direction, the second will help shake themselves up and reconsider their views on doing business.