Have you come up with a completely new product and want to immediately enter the market with it? First, look at your project through the eyes of Apple's first marketing evangelist and now famous businessman and venture capitalist Guy Kawasaki. The look of a person who instantly distinguishes a promising project from an unpromising one will allow you to find errors in your business plan and its implementation. In this book you will find advice on how to plan a business, who to take as a partner, how to attract outside investment, which employees to hire and how to fire correctly, how to build marketing and much more. This is Guy Kawasaki's most complete book on this topic. This chapter is in my opinion The request was written by Glenn Kellman, CEO of Redfin[7], a company that helps people buy real estate online. I included it in the book to show the kitchen of a startup as seen by someone who is right now in the thick of it. Glenn Kellman of Redfin agreed to bare his financial soul to us so that other entrepreneurs can better understand the essence of the mystery called financial modeling. In this chapter, he will present you with his performance as of 2007 and share the lessons learned. The differences between budget and actual figures are very instructive.