“Rules for Revolutionaries” is definitely not suitable for those who want to buy a McDonald's franchise and be guided by strictly predetermined, stable rules. This book is for those who are looking for non-standard, shocking, “catchy” ways to market their products and services. This publication is for those who are fascinated by how a computer company with a fruit logo has learned to sell a piece of white, scratchy plastic that plays music, at a price many times higher than its competitors' products, with many times less functionality than its competitors' products. And at the same time converting his clients into an almost religious ecstasy of owning such a product. The author structured his book following a saying attributed to the Romanian sculptor Constantin Brancusi: “Create like a god, rule like a king, work like a slave.” This, according to Guy Kawasaki, is the recipe for creating a successful brand, iconic product or profitable service. It is these three parts that the book is divided into, which allows the reader to concentrate on the main thing.