Why do marriages break up, economies rot, strong football teams fail, professionals fail interviews, and excellent students fail entrance exams? The basis of most negative events is the negativity effect. It forces people to make bad decisions, which ruins their lives! The authors of the best-selling book “Willpower,” the famous social psychologist Roy Baumeister and City Journal editor John Tierney, conducted a large-scale study of the human ability to see the bad and not notice the good. They deduced a number of patterns of the effect of negativity and identified strategies to combat it. From this book you will learn: • why punishment is much more effective than reward, • how to make the rational part of the brain work and restrain negativity in personal and social life, • how to learn to benefit from bad events ,• how to consciously suppress impulses that cause paralyzing insecurity, panic attacks and phobias.