Bright book on a corporate culture from the known investor Ben Хоровица. An author calls to history of non-trivial organizations and compares with modern known worldwide companies.Ben Хоровиц is a businessman, investor, blogger, writer. Co-founder and general partner of venture company Andreessen Horowitz, inlaying facilities in Airbnb, Facebook, Pinterest, Twitter and other companies. Ben blogs, that is read by 10 millions man.In 1999 jointly with the partners promoted company, that had offered hosting of appendixes of services for corporate and internet-clients Loudcloud, such as Ford Motor Company, Nike, Inc., Gannett Company, News Corporation. In 2002 a company was transformed in a software company Opsware, in that Ben was a president and chief executive. In 2007 a company Hewlett purchased of Opsware - Packard for $ 1,6 milliardsAuthor of book "It will not be Easily", in that he tells how to build business, when more than answers questions are. In a book he tells about the experience of construction of стартапов. His recommendations touch thorny problems about that usually does not tell in business-schools : in particular difficult moral decisions. For example, how to behave, if it is necessary to discharge from companies close| friend how to hire a man, that works in a company belonging to your friend| why a "good man" does not yet mean "good worker" and that with it to do.

For Apple devices, a computer with iTunes installed is required to play the file correctly.