World-famous sales guru Stephen Shiffman has trained more than half a million sales managers. This book is the quintessence of his thirty years of experience, in which he formulated 75 rules that must be followed at all stages of sales so that your work is guaranteed to lead to a deal. What sets a successful salesman apart, says Stephen Schiffman, is that he is able to anticipate events occurring in the industry in which he sells. Guided by the proposed techniques, you will be able to calculate and prevent problems that a buyer may encounter, you will learn where to find clients, how to start negotiations correctly and avoid excuses, what mistakes are most often made when selling by email and why the ability to shut up in time is important. Thanks to this book, your sales will become consistently successful!