Stephen Shiffman is recognized as America's best instructor in sales techniques. How to get a client to agree to a meeting and successfully conduct it, how to develop self-confidence and successful “chutzpah,” how to constantly raise the bar for your own sales results, achieve it and exceed it. How to solve all of these problems is described in detail in this book. “I implemented Steven Shiffman's cold calling technique in two sales organizations. In both cases, the number of appointments doubled in four weeks, and sales increased by 20 percent in six weeks.” (Rex Caswell, Director, U.S. Sales Force, OneSource Information Services, Inc.) Steven Shiffman has trained more than 350,000 sales agents for organizations such as ATT Information Systems, Chemical Bank, Manufacturer's Hanover Trust, Motorola and U.S. Healthcare. He is the author of a number of bestselling books on sales techniques.