Clients are disappointed is happens often. Much worse, when people into companies, creating a product, does not see it, because too concentrated on business processes. This book will show to your company, how to convert the valuable supervisions of clients into practical ideas. you will be able by sight to represent the experience with clients and imagine future decisions.Managers on foods and brands, specialists on to marketing and business owners know, as drafting of maps of user experience will help to define where their business goals and point of view of clients intersect. As soon as you will be armed with these data, able to give the real value to the users.A book is divided into three parts, in that you:Whom this book is forFor ux- designers (there is a marketing engineer-specialist that on an entrance gets analytic geometry, and on an exit logic of work, arrangement, principle of creation of interface and content), of managers on foods and brands, specialists on marketing and business owners.