Do you feel that if you are psychologically influenced, you easily succumb to it? Do you think that your words have little weight among those closest to you? Do you want to have a greater influence on others? The famous psychologist Viktor Sheinov has developed new modern methods of persuasion, a number of new means of influencing the opinions of others, systematized and presented in an accessible form the most effective techniques and methods of influence. In this book, he teaches not only how to influence others, but also how to avoid becoming a victim of others' influence. The author offers methods of protection against manipulation, techniques for covertly managing people, techniques for preventing and resolving conflicts, persuasion techniques, techniques for irresistible compliments and other effective means of communication developed by psychologists.