Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

book type
0 Review(s) 
FL/856835/R
English
In stock
грн75.00
грн67.50 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes:twice as many first hand accounts of how the book’s principles apply to business and personal lives;updated coverage of popular culture and new technology; andmore on how compliance principles work in many cultures.

FL/856835/R

Data sheet

Name of the Author
Роберт Чалдини Бено
Language
English

Reviews

Write your review

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is t...

Write your review

6 books by the same author:

Products from this category: