The new book by Robert Cialdini and co-authors is a powerful breakthrough in the complex art of persuasion, more than 50 surprisingly simple ways to influence people. It doesn’t matter who you need to convince and of what: a boss to support an idea, a colleague to help with a project, a client to make a purchase, a spouse to take out the trash, a child to do homework without whims... The question is different. What specifically could you change about your approach to make your persuasion much more effective? The old methods no longer work. In an era of crisis of trust and excess information, new technologies of persuasion are needed. People increasingly make decisions based not on the information itself, but on the context in which that information is presented. In today's world, it is small changes that can have the greatest impact. Changes you can put into practice immediately. Changes that will dramatically increase your ability to persuade. These are the important little things. When it comes to influence and persuasion, they are the ones that guarantee success!..