The best way to achieve agreement is to use pre-persuasion. A revolutionary technique that allows you to receive positive answers even before the start of negotiations. Do you want to persuade your manager to raise your salary? Seduce a potential client into an expensive purchase? Convince your spouse to spend the weekend the way you want and the way he doesn’t? Pre-persuasion from the #1 social psychologist in the world, author of the best-selling book “The Psychology of Influence” Robert Cialdini works in all cases. It helps to avoid client objections, tedious disputes and offensive refusals. 7 simple principles of pre-persuasion allow you to structure a conversation in such a way that its outcome will almost certainly lead to the desired agreement.