The book by famous business sales trainers popularly and clearly reveals the full cycle of sales to large clients - from finding them to signing an agreement with them. Topics such as the initial search for clients, working with incoming clients, drawing up commercial proposals for large clients, presentations, negotiations, working with price objections, etc. are discussed. “Sales techniques for large clients” is an extensive collection of answers to frequently asked questions, which the authors collected over several years, receiving them from real people with experience in sales. The information contained in this book was previously mainly available only to employees of large corporations. Now it is offered to the attention of a wide range of people - sales managers, key account managers, business development managers, heads of sales departments, as well as all those who want to sell large sums to large customers.