Material incentives are a great force, which, however, must be used skillfully, thoughtfully and delicately. Not every reward system works effectively. How to motivate such important employees as salespeople? How to link the results of their work with financial rewards? What needs to be done to ensure that such a powerful incentive as money is fully justified? A recognized expert in sales matters, famous business coach Radmilo Lukic answers all these questions. The book will be most useful to heads of sales departments.