The purpose of this book is not to talk about individual techniques, but to help you acquire a universal skill that will help a sales manager in any situation—the ability to persuade. After all, no matter how many techniques you study, they will still not be enough to ensure that the right one is found for every case. The book describes in detail how to master the art of persuasion of potential buyers, and provides exercises specially developed by the author that allow you to hone your ability to negotiate with clients to perfection. The publication will be useful for everyone involved in sales.