The topics covered in this book are sales organization, finding and growing clients. The book reflects modern approaches to the client generation process. Not only top managers of companies working with end consumers, but even shareholders are required to know about them. At the same time, it is not so important whether you work in the b2b or b2c sector. The approaches are the same in both cases. You can use this book as step-by-step instructions for building a customer generation system in your company.