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For the first time, the subject, method and algorithm of a universal marketing strategy discovered in 2021 are systematically described.

Scouts and salespeople have one thing in common - the ability to work with people to obtain information. A scout pays for a mistake with his life, a salesman...

This book is the world's first practical guide to brand development. The authors present a step-by-step methodology for creating a working brand, tested over...

Today, many companies are faced with growing demands from retail chains in the field of pricing policy, supply logistics, organization of trade marketing and...

Integration of all business processes based on a carefully thought-out brand is a prerequisite for effective company management. The book is the first to exa...

Producers, sellers, intermediaries and consumers of goods and services are interested in the development of the exhibition industry. The book examines in det...

When we choose a hotel, we first of all pay attention to the architecture of the building and the splendor of the interior. However, coziness and comfort are...

“If you want to increase sales volumes, stimulate!” - the motto of modern marketers. Promotions, presentations, competitions, lotteries and an endless variet...

This book, in an ironic form, talks about quite serious things - about technologies for surviving in a company. “Sharks” are a special breed of “corporate re...

How many times have you had to interview to get a new position or change jobs? Or maybe you are just about to have your first interview? This book provides y...

The book assesses HoReCa as a promising channel and sales market, describes successful mechanisms for the development of this area in Russia, and dispels the...

What is the difference between male and female business management styles? How does a male leader resolve conflicts and how does a woman do it? How do busine...