Producers, sellers, intermediaries and consumers of goods and services are interested in the development of the exhibition industry. The book examines in detail the three stages of exhibition activities: preparation, participation, and performance assessment. You will learn the theoretical foundations and master practical techniques for effective work at each stage, and this knowledge will help you avoid typical and atypical mistakes. All recommendations are based on the personal experience of the author, who has repeatedly organized exhibitions and participated in them. The material is illustrated with specific examples of solving problems that many stand operators face. The reader will be pleasantly surprised by some of the original techniques proposed in the book.