Today, many companies are faced with growing demands from retail chains in the field of pricing policy, supply logistics, organization of trade marketing and BTL events. How to enter a retail network and prepare a commercial offer? What are the features of pricing when working with retail chains? How to optimize delivery conditions and logistics organization? How to win the fight for shelf space? How to minimize penalties applied by networks against suppliers? The author gives clear and practice-tested recommendations that will help manufacturing, distribution and logistics companies protect themselves from mistakes and avoid financial losses when working with retail chains. The appendix presents practical materials necessary for working with chain stores: sample contracts, job descriptions and regulations, and much more.

The book is an indispensable assistant for directors and managers of production and distribution organizations, specialists in sales and marketing departments.