PR

“Viral marketing” and “viral video” - these phrases have become firmly established in our lives. Viral videos are used today by product manufacturers and fam...

Who is this book written for? Who will need it, like a breath of fresh air in the smoky and boring marketing machines rushing through Moscow everyday life? –...

The “Code of a Morally Assiduous Official” is a unique set of fundamental principles of public service. It was written in the genre of a literary and politic...

This book is intended for everyone who has to do with cash, accepting it, making payments, accounting, etc. It will be useful and necessary for both business...

Today, personal charm and mastery of well-known techniques are not enough for a PR manager to work effectively. A competent PR specialist is not only a creat...

Success comes much easier when we are passionate and inspired by what we do. Based on the author's many years of experience and the principles of positive ps...

Are your products selling poorly? Are costs rising? Are profits falling? All these are symptoms of improper organization of the sales department. The book “S...

The modern business world seems to be very familiar with the immutable truth that there are no partners in negotiations, but only opponents. And yet, few man...

Konosuke Matsushita is a recognized business guru of the 20th century, founder of Matsushita Electric, creator and inspiration of the Panasonic, Technics and...

Let's start with the fact that the two letters PR are not the only designation of the area of science and practice that will be discussed further. There are ...

Once in the life of an entrepreneur there comes a moment when business becomes not just a favorite thing, but the work of a lifetime - both a means and a goa...

In the age of widespread information technology, the preaching of Christian values is not limited to the church pulpit. His Holiness Patriarch Kirill of Mosc...