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Many managers know how strong the temptation is sometimes to believe in the next new trick of management, in the fact that “5 simple steps” and “8 fail-safe ...

The main theme of “Saga” is women and business. What to do if buyers, competitors and the tax authorities are against you? How to maintain yourself in the st...

The main elements of organization theory, types of organizations, management in organizational systems and the basics of designing organizational relations a...

The authors examine the psychological basis of successful social influence strategies using only scientific evidence. It is scientific methods that make it p...

Specialists in the field of information technology are in great demand today, and the need for them will only grow in the coming years. Finding developers, t...

George Kohlrieser, a psychologist with extensive clinical and police experience, a former hostage negotiator, and now a professor at IMD Business School and ...

The profitability of almost any business can be significantly increased, sometimes by tens of percent, and this can be done almost without cost, with low-bud...

Bodo Schaefer shares with the reader his many years of experience accumulated during countless seminars and lectures on marketing. All this experience is sum...

Writing about yourself is difficult. First of all, I'm not a hero. Whether he is an ordinary person or not is not for me to decide. In the book she told in d...

Panic in connection with the coronavirus pandemic, fanned by the world media, under the control of global financial capital, led to a shutdown of production ...

You are holding in your hands one of the most ingenious marketing textbooks in the world. An easy, informative, extremely practical book. Almost from the fir...

How does a leader’s internal state affect his environment and business? What if that leader is a woman? How can she learn to maintain internal balance withou...