“Viral marketing” and “viral video” - these phrases have become firmly established in our lives. Viral videos are used today by product manufacturers and famous brands, as well as political forces. What attracts these completely different customers is primarily the speed, simplicity and effectiveness of this form of marketing. A viral video can quickly create an information explosion, a PR campaign for your company, and force buyers of your product to distribute its advertising on the Internet. With the help of a viral video, you can make an unknown person a celebrity in one day, and arrange black PR for a famous person. The possibilities of a viral video are almost unlimited. This book reveals some of the secrets and technologies of how to invent, shoot and promote a viral video on the Internet. You will get the most complete understanding of the possibilities of using viral video in the areas of marketing, PR, advertising and political technology.