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Do you want to learn how to manage other people? Develop intuition and predict events? Moving forward to achieve success and prosperity? A.V. Zaborov's tips ...
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Crash test or “The Story of a Cormorant.” “Hello everyone! People say that my writing is very easy to read, inspiring and motivating! Sit back, grab some tea...
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Methodologies for the practical use of modern trends in strategic management are considered. Functional strategies and technology for their implementation ar...
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Romanov A.A. Textbook for the discipline “Theory and Psychology of Advertising Activity.” / Moscow state University of Economics, Statistics and Informatics....
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The theory of sales management, merchandising in retail trade (essence, goals, objectives, principles, laws, concept, portrait of a typical buyer, psychologi...
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Everyone thinks at least once: what could they come up with and do to become rich, like Bill Gates, and famous, like Roman Abramovich or, at worst, Vladimir ...
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80% of startups die in the first few years. It is often difficult for an entrepreneur to understand how to set priorities, which clients to attract, and how ...
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Internationally recognized content marketing experts Robert Rose and Joe Pulizzi have teamed up to give marketers and business owners the answer to where to ...
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Everyone makes mistakes, even leading companies. How employees correct these mistakes is what sets service leaders apart from everyone else. Compensation is ...
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Why does a person commit certain actions that sometimes seem incomprehensible to us? Why does he act the way he does? What motivates him? The system of our i...
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The book “Differentiate or Die!”, written by Jack Trout in collaboration with Steve Rivkin, is part of a new series from the Peter publishing house, addresse...
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This training manual outlines the author's systems for assessing the potential of employees, methods for resolving conflict situations, methods for joining a...