Everyone makes mistakes, even leading companies. How employees correct these mistakes is what sets service leaders apart from everyone else. Compensation is more than an apology. To compensate means to give the client something of value and thereby show that he is truly important to you. Satisfied and loyal customers will not only stay with you, but will also advertise your products to everyone around them. In this book, John Schole, a recognized service guru, gives specific recommendations and examples of how to create a compensation system in a company aimed at creating customer loyalty. The book is intended for sales professionals, customer service employees and anyone who strives to provide quality service.