Internationally recognized content marketing experts Robert Rose and Joe Pulizzi have teamed up to give marketers and business owners the answer to where to invest resources to develop a content marketing plan that works, and how to make it work. all 100%. Whether you work for a small company or a huge multibillion-dollar corporation, their book will equip you with theoretical knowledge and practical methods for organizing the process of creating the kind of content that will help your business not only reach customers, but build an army of loyal supporters. In Russian language is published for the first time.