80% of startups die in the first few years. It is often difficult for an entrepreneur to understand how to set priorities, which clients to attract, and how to hire the right employees. The author of the book found himself in the same situation with his first business. Having accidentally learned about a farmer who grows giant pumpkins year after year, he became interested in his method and found out that in fact there is a lot in common between how to grow a crop and grow a business. Bright The author's figurative language helps to understand the main thing and weed out the unimportant.