PR

This book is a complete guide to system analysis of customer experience and loyalty. Using examples from real practice, it describes in detail how the method...

This book tells in detail about the most important economic and social phenomenon of our time, which Uber, Airbnb, Amazon, Alibaba, PayPal, eBay and other mo...

If nothing changes, then you are already dead. This is exactly what management guru Itzhak Adizes thinks. Changes have always been and will always be, it’s j...

Do you know about anniversaries that: 90% are celebrated without a goal or plan 80% do not go according to the script 70% of employees believe that it would ...

The book consistently and in detail describes 77 powerful manipulations that people encounter all the time. Moreover, most of the techniques are not used by ...

The book “Oil and Gas” is an accessible presentation of the training course “Introduction to the Oil and Gas Business”. This training course reveals the basi...

The VOLVO Restructuring business case is a universal educational kit that can be used by both teachers and students of economic universities. The kit contain...

Living and creating in the era of cosmic speeds is interesting! The movement of information, people and processes, instantaneous change and global uncertaint...

Despite the 20-year triumphant march of public relations technologies (known to the general public as PR) across Russia, most manuals and guides on PR in our...

The heroine of the novel is a young girl building a career. The author shows her first in pursuit of the coveted position of a top manager in a regional adve...

This book by the father of neuromarketing, David Lewis, explores how advertisers can drive sales and influence consumer emotions using color, smell, catchy s...

Elon Musk is an entrepreneur, engineer and inventor, and also a great dreamer and a person who is not just striving for wealth, but is looking for answers to...