Neuromarketing in action. How to get into the buyer's brain
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This book by the father of neuromarketing, David Lewis, explores how advertisers can drive sales and influence consumer emotions using color, smell, catchy slogans and prejudice. Based on his research, the author describes the future of marketing. All ideas are illustrated with excellent examples. The bibliography is posted on the website www.mann-ivanov-ferber.ru/books/mozg_potrebitelyaAddressed to marketers and advertising managers, as well as those interested in a scientific approach to the shopping process. Published in Russian for the first time.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/439899/UA
Data sheet
- Name of the Author
- Дэвид Льюис
- Language
- Ukrainian
- Release date
- 2015
- Translator
- Мария Яновна Мацковская
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This book by the father of neuromarketing, David Lewis, explores how advertisers can drive sales and influence consumer emotions using color, smell, catchy s...