All this PR. Collection of current articles 2003-2013

All this PR. Collection of current articles 2003-2013

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FL/313485/UA
Ukrainian
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Despite the 20-year triumphant march of public relations technologies (known to the general public as PR) across Russia, most manuals and guides on PR in our country are still written by people who are very far from practice - teachers, former Komsomol workers, etc. And vice versa - those who spent these two decades in the thick of elections, information wars and high-profile PR projects practically do not write books. The exceptions can be counted on the fingers of one hand. General Director of the Agency for Mass Communications Region Media, Igor Dachenkov, is one of these exceptions. He is a direct participant and leader of more than 100 communication projects: election and PR campaigns in Russia, the post-Soviet space and abroad. The book offered to the reader contains articles that I. B. Dachenkov wrote as an expert at the request of various media and expert -analytical centers. The collection does not pretend to be didactic or comprehensive, but it is quite right to call it “essays on the recent history of PR.” The book will be useful not only to students and specialists, but also to a wide range of people whose interests include public relations issues.



The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/313485/UA

Data sheet

Name of the Author
Игорь Даченков Борисович
Language
Ukrainian
Release date
2013

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All this PR. Collection of current articles 2003-2013

Despite the 20-year triumphant march of public relations technologies (known to the general public as PR) across Russia, most manuals and guides on PR in our...

Write your review

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