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In business and in life, it is no longer so important what exactly you do. What's more important is how you do it. Dov Seidman, founder and CEO of LRN, makes...

In this book, the author presents, collected bit by bit, techniques and ways of working with words, sentences, and text. It will be useful for everyone who i...

Jürgen Salenbacher explores the work of leading theorists in business culture and explains how branding techniques can help us develop creative thinking. Thi...

This is the first book in the Russian-speaking community on working with the most popular tag management tool in the world - Google Tag Manager. Using GTM, y...

You and I live in amazing and strange times. There is a theory that freelancing and startups are all something distant and complicated. This is partly true –...

Preferences and prejudices are a natural part of human nature. No matter how hard we try to think rationally and remain open-minded, preferences subtly but s...

Relationships with internal customers also influence the development and value of a business. This material is about the “4 Steps of Service Behavior” model....

In Russian business, a director is a person who manages a department function, a certain serious department of a business. This means that it faces serious, ...

This crazy, crazy, crazy world... A familiar phrase, isn't it? But today it begs to be added to it - “business”. So what is this “business” world? Who are a ...

Harvard Business Review is the world's premier business magazine. The new edition of the HBR Top 10 Articles series is dedicated to collaboration within a co...

This publication will help you systematize previously acquired knowledge, as well as prepare for an exam or test and pass it successfully. The manual is inte...