In this book, the author presents, collected bit by bit, techniques and ways of working with words, sentences, and text. It will be useful for everyone who is mastering the profession of a copywriter to analyze a lot of interesting examples from the practice of domestic (and not only) advertisers: from the slogans of large companies to the quirky phrases of small companies.

The book teaches you to clearly express your thoughts, re-read, analyze and adequately evaluate what has been invented.

For advertisers, marketers, public relations specialists, and all those who write advertising texts.