Jürgen Salenbacher explores the work of leading theorists in business culture and explains how branding techniques can help us develop creative thinking. This book is a unique resource for creative minds, entrepreneurs and teams, and can also be used by anyone facing important life decisions.

You will learn how to unleash your creativity to come up with business ideas. A separate chapter is devoted to personal development: it presents methods and tasks for determining your potential, vision and mission, as well as your goals and objectives, all in a value-oriented manner.

The chapter on branding provides a structure , how to build a visual identity online and offline. At the end of the book is a manifesto for Personal Creative Branding, as well as a list of books from Salenbacher. Personal creative branding will give you creative leadership. If you combine creative thinking with your knowledge and experience, if you structure it, the results will be amazing!