Preferences and prejudices are a natural part of human nature. No matter how hard we try to think rationally and remain open-minded, preferences subtly but significantly influence our assessments, decisions and actions. This also applies to the activities of the organization: the preferences of leaders and ordinary employees influence corporate culture, internal policies and protocols, work with staff, customer service and much more. Is it possible to control preferences without allowing them to harm ourselves and our environment? It is possible and necessary, say the authors of this book, experts and FranklinCovey employees. They offer a practice-tested methodology that includes four stages of working through your behavior and thinking, as well as exercises and cases. By following the authors' advice, you will learn to recognize biases, develop skills that help you look differently at your own and other people's preferences, unlock your leadership potential, and create highly effective teams. For whom For managers.