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Marketing research. Cheat sheet

Today, mobile marketing is one of the most effective tools for increasing sales. Most business leaders and marketers understand this “in theory,” but don’t k...

This book doesn't just explore existing trends and theories—it opens the reader up to a new path to business transformation. Combining customer experience wi...

Each person’s career is essentially not much different from a startup - the authors of the book, Reed Hoffman, founder of the LinkedIn network, and Ben Casno...

The author of the book, who has been working in the personnel business for a long time, gives useful advice to those who want to find a job. The book covers ...

"Exactly on Target" is a guide that will help novice targetologists, as well as business owners, master the art of targeting in advertising campaigns. The bo...

Daily life at any job is filled with endless events, heroes and villains, bright emotions, joy and tears, applause and fights, why not a reality show? Confli...

Global economic and financial crises make us think - what gives rise to them? Should the state intervene in the market economy? And if it should, then how? W...

In the world of modern business, information is everything. That is why there is a real war for its possession. In order to protect yourself from unscrupulou...

Anticipating lonely questions, I want to answer everything at once. Society must have a pragmatic hierarchical system of relationships based on analytical ca...

When the script for the future blockbuster “Alien” (1979) was almost ready, its authors came up with a pitch for it with just three words: “Jaws in space.” A...

The book is woven from work diary entries, stories and everyday notes. The narration is told on behalf of several people who were disguised as office workers...