The stories of star bloggers seem fantastic to us, and their success seems unattainable. But the author of the book, who changed her job in traditional media to a career as a blogger, assures that anyone who has the desire, imagination and willingness to do it seriously can create a million-dollar blog. Natasha Courtney-Smith shares with readers the strategy and tactics that helped her achieve success. If you want to start a blog but don't know where to start; if you are already a blogger, but would like to reach another level; If you are an entrepreneur and are wondering how blogging can help in developing and promoting your business, this book will definitely be useful to you. You will learn what content is best to fill a blog with, how to create a personal brand, maintain a video blog, and become recognizable and popular on social networks. The book is complemented by interviews with the most successful bloggers from around the world.