Blockbuster Strategy
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Anita Elbers, a professor at Harvard Business School, reveals in her book the nature of competition in the entertainment industry: long-term success is achieved through the creation of blockbusters - very expensive and popular films, books, music. In this book, you'll learn why spreading your risk evenly doesn't pay off and how the blockbuster strategy helps companies in the world of show business and other sectors of the economy develop prosperous and sustainable businesses.
FL/177957/R
Data sheet
- Name of the Author
- Анита Элберс
- Language
- Russian
- Translator
- Юлия Е. Корнилович
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Anita Elbers, a professor at Harvard Business School, reveals in her book the nature of competition in the entertainment industry: long-term success is achie...