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Strategic management on...грн155.05 -10% Off грн139.55About a strategic management. About everything, that you really need to know, to survive in the conditions of hard competition. Key ideas of every examined ...
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Marketing from And to I: 80...грн148.19 -10% Off грн133.37About marketing, namely about 80 key concepts, or conceptions, effective marketing, their maintenance and value for modern business. An author collected and trudged...
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Marketing basesгрн228.65 -10% Off грн205.79The first indoctrinating marketing of most citizens of the former USSR was begun with the book of Филипа Котлера the "marketing Basis" produced by a publishing house "Прогре...
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Marketing 4.0. Turn from...грн162.83 -10% Off грн146.55The digital world changes everything: from the channels of communication to mechanic and principles of co-operating with a client.Business becomes more transparent, and clients -.
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Marketing 5.0. Technologies...грн164.80 -10% Off грн148.32Филип Котлер, known worldwide гуру of marketing, jointly with the experts of the leading consulting on digital- transformation of MarkPlus, Inc. in the new book пре...
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The end of capitalism?грн85.00 -10% Off грн76.50
Enough books have been written on capitalism in the world. Some criticize it, others defend it, and others try to explain how it works. Why write another one...
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Lateral marketing:...грн45.00 -10% Off грн40.50
Lateral marketing is a technique for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make...
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How to conquer cities and...грн85.00 -10% Off грн76.50
65% of global GDP is concentrated in just 600 cities. Philip Kotler, one of the world's top marketing experts, and his brother Milton, an international marke...
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Marketing managementгрн105.00 -10% Off грн94.50
This “Express Course” is a condensed presentation of the 12th edition of the main work of F. Kotler and K. L. Keller “Marketing Management”. The book retains...
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Marketing 5.0. Next...грн85.00 -10% Off грн76.50
Philip Kotler, a world-famous marketing guru, together with experts from leading digital transformation consulting MarkPlus, Inc. his new book offers know-ho...
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Marketing for government...грн120.00 -10% Off грн108.00
“Marketing for Government and Public Organizations” is a revelation book designed specifically for government workers. It contains dozens of success stories ...
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Marketing 3.0грн75.00 -10% Off грн67.50
The new book by the world famous marketing guru Philip Kotler “Marketing 3.0” will be a revelation for many and only for the most experienced in marketing wi...
