The authors examine the psychological basis of successful social influence strategies using only scientific evidence. It is scientific methods that make it p...

The new book by Robert Cialdini and co-authors is a powerful breakthrough in the complex art of persuasion, more than 50 surprisingly simple ways to influenc...

If there is a book in the world that can cause an extraordinary breakthrough in your career and business, you are holding it in your hands. The author of Pre...

The best way to achieve agreement is to use pre-persuasion. A revolutionary technique that allows you to receive positive answers even before the start of ne...

This book, which has gone through five editions, has all the key characteristics of a modern textbook on social psychology. It comprehensively covers approac...

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is t...

An expanded version of the mega-bestseller from the world's most famous psychologist, Robert Cialdini! Based on 35 years of experience, numerous studies and ...