A company must examine the employees, and clients foremost as people, then all other will come in itself - such is a basic idea of this book. If a leader behaves to the employees as to the partners, but not as to one of resources, those labour for fantastic results, if he sees in clients the not source of profit, and people he does service that, those return over and over. An author formulates ten basic principles of the leadership oriented to the man, and in detail takes apart them, making numerous examples from history of network of coffee shops of Starbucks.