In the most different vital situations we have to make decision - on what to spend money and time or how to convince other to spend the money and time. This is basic sense of pricing. A price is a that "place", where a value and money are. It is the most powerful and widespread factor of economy in everyday life of everybody - and here one of the least studied.A successful pricing formula anymore reminds the recipe of exotic cocktail. It is mixture of psychology, economy, strategy, methods, stimuli and encouragements, seasoned by mathematics. In the total managers dilute a cocktail guess-work, intuitional feeling and general rules or in general eliminate those categories that is not clear them. Certainly, drink turns out слаще, however loses the saturated taste and aroma necessary in an order to render affecting client and on business.Wise advices and sensible principles of pricing are collected in the book of Herman Симона. More than forty years Симон devoted to that, to do this "cocktail" more effective, practical and pleasant for managers and управленцев of any industry.Known worldwide expert on pricing and trusted consultant of top-managers Fortune 500, Herman Симон knows exactly, about what talks. He studied pricing thoroughly. For it life he passed way from rural farmer markets to the prestige scientific career and profession of businessman and consultant of large companies all over the world.And during all way he studied - for the possessors of the Nobel prize and leading гуру in area of management. He taught many top-managers to use pricing in an order to create new markets, extend business and provide to itself long-term competition advantage. In addition, he mastered a few not simple personal lessons about what value, as people perceive her and as from her commercialise.The best advices and principles, all wrap-round ingredients of price cocktail are collected in "Confessions of master of pricing", thus accessible, clear and interestingly - that you wanted in detail to study this theme. you will see pricing in the span-new light.In what УТП books and her competitive edgeUnlike other books on pricing of "Confession of master of pricing" possesses three advantages:- here you will find the integral review of all elements of pricing, but not detailed analysis of one of them|- an author of book is a professor with a prominent career (Harvard, Stanford, МТИ), consultant in area of management (founder Simon - Kucher Partners), highly sought спикер/публицист/писатель on this topic.- in a book great number of examples of both magnificent and catastrophic results of price decisions of companies all over the world - from the companies of Apple and Honda to Ryanair and MaybachTo understand these three competitive edges, it is needed to put question to itself - why on pricing until now there was not a single best seller. None of previous books gives to the managers of integral idea about pricing, not sinking in superfluous details. Many of them have a too narrow orientation.- Psychology: Priceless: The Myth of Fair Value (William Poundstone) and Cheap : The High Cost of Discount Culture (Ellen Ruppel Shell)are Methods: The Price Advantage (three authors of consulting company McKinsey) tells only about one method under the name the "price waterfall"| of The Art of Pricing (Rafi Mohammed) has more general orientation, but too devoted mainly to one methodare Stimuli and tactics : Pricing with Confidence (Reed Holden, Mark Burton) touches B2B to the negotiationsit is the Branch specific: Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (two professors Уортонской business schools) is sanctified to the important theme (хай-тек, Internet), but information it is difficult to apply to other areas.Moreover, these authors possess narrow specialization are writers/journalists (Poundstone, Shell), consultants on a management (McKinsey, Mohammed, Holden, Burton), professorship (of Уортонская is school business). Herman Симон, The Pricing Man, combines in itself all these knowledge and experience, thus in every area he deserved brilliant reputation.Ask, for example, Питера Друкера about Herman Симоне and to his company Simon - Kucher Partners, and he will answer: "Nobody talks about pricing so wisely, as Herman Симон".Or will ask William Паундстоуна : "Not a single company did so many for профессионализации of pricing, as Simon - Kucher Partners Herman Симона".Or will ask Philip Котлера (professors of the North-western university) : "Herman Симон is an author of one of the best theoretical and practical books on pricing".Whom this book is forIn few words, any manager and director that needs to sell a commodity are a target audience. Methods and principles, applicable to any commercial activity, are collected in a book.Who such The Pricing ManHerman Симон - chairman of consulting firm Simon - Kucher Partners Strategy Marketing Consultants, at that 33 offices in 23 countries. He is the world confessed leading specialist on pricing.