That does unite the producers of aquariums and associated goods of Tetra, checking of pipelines of Rosen, plastic bearing of Igus and leashes-roulettes of Flexi systems? All of them are the typical "hidden champions", unknown middle companies unnoticed becoming the leaders of world market in the industries. Herman Симон, studying histories of the "hidden champions" 30 more than, in a new book tells about their unbelievable international success and huge affecting globalization.In detail analysing activity the more than thousand "hidden champions" all over the world, Симон exposes general tendencies, types of behavior and approaches that provide success to the companies and quite often assist maintenance of their leadership in the world market from a generation in a generation, in spite of hard competition, financial pressures and changeable market situation. He tells about methods doing business and service of customers, marketing, innovations, skilled management, organizational models, management features and strategies that advantageously distinguish these prominent enterprises and from general mass of companies, and from modern large corporations. In addition, an author gives an opportunity to glance for the wings of many successful, but unpublic companies that ignore modern conceptions to the readers management.The "hidden champions" prove that a good management is this ability to do things better than competitors - calmly, purposefully and saving adherence to the business. In the conditions of crisis economy approach of the "hidden champions" is an antidote from short-sighted and unnecessary practices by the victims of that Pali many corporate giants.A book is intended for specialists in area of management and marketing.