Marketing 4.0. Turn from traditional to digital. Technologies of advancement are in the internet
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The digital world changes everything: from the channels of communication to mechanic and principles of co-operating with a client.Business becomes more transparent, and clients - more loyal. But their trust all more difficult to conquer.We constantly communicate in мессенджерах, read the reviews of civil journalists in Twitter, discuss everything in Facebook, and BIG DATA helps companies to create more персонализированные foods and services.Being in the world of such strong connections, we we want, that companies spoke with us in language of values, but not trade suggestions. Therefore main, what business must learn today, is caring about a client.Experts of the leading consulting on digital- transformation of MarkPlus, Inc. tell how it is correct to use technologies for lining up effective communication.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/45531744/UA
Data sheet
- Name of the Author
- Котлер Филип, Картаджайя Хермаван, Сетиаван Айвен
- Language
- Ukrainian
- Age
- 12
- Series
- Top Business Awards
- Release date
- 2017
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The digital world changes everything: from the channels of communication to mechanic and principles of co-operating with a client.Business becomes more transparent, and clients - more loyal. But them д...