Умберто Эко is the famous Italian writer, author of the world best sellers the "Name of rose" and "Pendulum of Foucault", laureate of the largest literary bonuses, founder of scientific and artistic magazines, escort of the Large cross and Honoured legion, specialist on a semiotics, historian of culture. His labours are translated into forty languages. A "role of reader" is collection of essay of Умберто Эко - continues the series of the advanced studies published in Russian language. A famous novelist appears here first of all as a scientist, specialist in area of semiotics. By the name of collection Эко orients on the important role of reader in interpretation of text. He asserts that "every type of text chooses obvious character for itself at least the most general model of possible reader", and insists "on сотворчестве of addressee and sender".In the format of a4.pdf is stored publishing layout.