Long-term and varied experience in manufacturing, in the service sector, in trade and investment and financial organizations as a manager, entrepreneur, business analyst and management consultant allows the author to write about management strategy and marketing in a simple, understandable and pragmatic manner. The book will be useful for businessmen, entrepreneurs, managers, and scientists - for anyone who has to solve non-standard problems, develop strategies, manage someone, make decisions. For consultants, this book will become a reference book, because it is about the methods and tools that they so need. But the main thing is that this is a fascinating book for readers who know how and love to think and have a sense of humor.