Building on the author's more than twenty years of experience conducting seminars on strategy and marketing, customer orientation and the art of negotiation, this book is multifaceted and multi-layered, instrumental and lyrical. I want to not only read it, but also reread it and quote it. The book is frankly paradoxical - and both interesting and useful. For those who have already achieved success, and those who are just about to scale the heights. Anyone who is trying to formulate key questions for themselves, which, as we know, are often much more important than answers.