Cool brands must be hot. The latest guide to marketing
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Based on interviews with marketing executives from successful brands such as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research into the strategies of H&M, MTV and Diesel, the authors reveal the secret of a successful brand. You will learn how to make your product recognizable, increase sales and meet the requirements of each generation of consumers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/568949/UA
Data sheet
- Name of the Author
- Маттиас Берер
Юри Ван ден Берг - Language
- Ukrainian
- Release date
- 2020
- Translator
- Е. А. Жданов
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Based on interviews with marketing executives from successful brands such as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research into the stra...