Innovative product. Marketing Tools
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The tutorial discusses issues related to the development and launch of a new product on the market. The topics of sales forecasting, the formation of a marketing plan, budget and methods for assessing the effectiveness of launching and promoting new products are especially relevant at this stage of the dynamic development of the Russian market for every manager making a decision on investment and project development in conditions of significant growth in competition. The manual is intended for managers and specialists who make decisions and manage innovative projects.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/303046/UA
Data sheet
- Name of the Author
- Светлана Стерхова Александровна
- Language
- Ukrainian
- Release date
- 2010
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The tutorial discusses issues related to the development and launch of a new product on the market. The topics of sales forecasting, the formation of a marke...