Innovative product. Marketing Tools
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The tutorial discusses issues related to the development and launch of a new product on the market. The topics of sales forecasting, the formation of a marketing plan, budget and methods for assessing the effectiveness of launching and promoting new products are especially relevant at this stage of the dynamic development of the Russian market for every manager making a decision on investment and project development in conditions of significant growth in competition. The manual is intended for managers and specialists who make decisions and manage innovative projects.
FL/303046/R
Data sheet
- Name of the Author
- Светлана Стерхова Александровна
- Language
- Russian
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The tutorial discusses issues related to the development and launch of a new product on the market. The topics of sales forecasting, the formation of a marke...